The No Fail Home Sale

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1: Pre-listing home inspection - Would you rather know the condition of your home now, or would you rather wait until a buyer has your home under contract and can renegotiate? That's when the buyer has all the leverage.  We pay for the inspection.  Other agents don’t understand how to fully leverage this technique to their advantage.

2: Pro-active repairs and updates – after a home is pre-inspected, if there are repairs that should be made, we know the right contractors to do the work at the right price and will assist in facilitating necessary repairs. 

3: Presentation - Staging Consultation. Everyone is guaranteed an in person staging consultation.  Our staging consultant/designer will come through and go room by room, making an itemized list on what you need to do to put it in its best light (using your furniture and décor). If necessary to bring in outside furniture, artwork, etc. they will give you a preferred partner quote. We pay for the consultation!

• The cost of staging is ALWAYS less than the first price drop.  
• At minimum everyone is guaranteed a Staging Consultation. We have options for everyone and all budgets! From Virtual Staging to partial stages, vinyete staging and/or full stages. Depending on needs of the client, all options are available to discuss.

4: Professional HD Photography – The photos matter!!! Listings with professional photos sell on average 32% faster than those with amateur photos. Photos make a HUGE difference. For certain properties, this may include 3D tour, video, or aerial photos. We pay for photography, 3D Tour and video, and include it with every listing.

• According to a recent National Association of Realtors study, 86% of buyers said that photos are among the most useful tools when searching for properties to purchase.

Bottom Line: Homes marketed with professional photography sell faster and for more money than those without.

5: Positioning - Where we set the expectations. By following this program, in this market, we’re expecting multiple offers. To maximize a multiple offer situation, you set an offer review date on the front end. A good agent WILL NOT accept an offer on the first few days. Set an offer review date 4-7 days out.  If we don't have an offer review date, then the market may not know how to respond to it. They will think that we don't know what we are doing, or that we potentially overpriced it, or that we are not expecting multiple offers. 

6: Protect-with a home warranty - We will put your home under warranty during the duration of the listing at our expense. Many of your appliances and mechanical systems are covered under this warranty (water heater, furnace, appliances, some plumbing, etc).  We will also extend that warranty to the new home owner for 1 year, giving them peace of mind that they have additional coverage on top of insurance if something should go wrong.  It is one more assurance that they are getting involved in the right house.

7: Promote-how we market-We don't just throw your home on the MLS.  We promote your home on over 100 relevant websites buyers search and send out local mailings and emails to agents and home owners.

• at least 89% of buyers start their search online.  When it comes to the first showing, whether it is to an agent, or a buyer, is ALWAYS online.  You have only seconds to make a first impression. Having the right photography that stands out against the competition is critical.

8: Post the Home Selling Packet, Instructions, & Home Book in House - This includes everything a buyer needs to make a decision to purchase: pre-inspection, bids, repairs, offer instructions, title, etc.  Having this information upfront will allow a buyer to write a tighter offer with less contingencies or reasons to terminate.

9: Prospecting - Lake Whatcom Associates

• Buyers: Circle prospecting....phone calls to the neighborhood letting them know about a new listing, sending post cards to the local area and door knocking for open houses (if desired). 
• Agents: Reverse prospecting via the MLS, brokers open (if desired), eFlyers to brokers, and personal phone calls/emails to top agents working that location/neighborhood.

10: Prepare for Showings - High quality Marketing Materials, flyers, fact sheet, 10 things I love about my house, feature cards (if applicable).  We pay for this.

11: Profit – We’ve done everything to guarantee the home looks as good as possible online, on-paper, and in-person. Now it comes down to our team negotiating to get you the maximum value for your house. 

To hear more about our system, contact us by using the contact form below!